The Big Christmas Press Show 2024 was a huge success, attended by over 700 media who met with the 62 brands and retailers showcasing their latest releases ahead of this year's Christmas season.
An abundance of retailers have attended The Big Christmas Press Show including:
Following The Big Christmas Press Show 2024 and meeting with senior journalists and broadcasters, Not On The High Street was featured in an interview on ITV Regions.
Menkind and Not On The High Street products were included in BBC Breakfast’s advent calendar segment, marking 100 days until Christmas. B&M secured a spotlight article in The Sun as a result of their meeting at The Big Christmas Press Show. Houseware News, MSN and The Mirror and more published articles containing many of our retailers and brands after meeting at The Big Christmas Press Show and as the countdown to Christmas ramps up so does the reported coverage for those in attendance.
The Big Christmas Wishlist Awards, exclusive to The Big Christmas Press Show, shortlists the top products ahead of Christmas. These span 12 categories and are judged by 8 industry experts and celebrity judges including, Ollie Locke, Kate Hardcastle and Rosie Nixon.
The Big Christmas Wishlist Award winners and the esteemed judge's picks are unveiled at the show during an awards ceremony and then sold into the national press. Retailers B&M, Not On The High Street and MenKind were some of the winners which have received coverage in multiple national publications following the show. Good Housekeeping was just one of the titles to attend the show and feature many of the retailers in attendance as a result.
B&M, QVC, Wilko, Not On The High Street, eBay, Hobbycraft, Menkind, Dobbies, Homebase, Freemans and Smyths Toys.
The Independent, Country Living, Good Housekeeping, ITV This Morning, GMB, House Beautiful, Loose Women, The Telegraph, BBC, HELLO!, Glamour, Grazia, Sky, Ideal Home, Fabulous, OK!, Woman & Home, The Daily Mail, Heat, Closer, Sky
The 700+ strong media in attendance was comprised of senior editors, writers, broadcasters, influencers and more from titles such as The Independent, Country Living, Good Housekeeping, ITV This Morning, GMB, House Beautiful, Loose Women, The Telegraph, BBC, HELLO!, Glamour, Grazia, Sky, Ideal Home, Fabulous, OK!, Woman & Home, The Daily Mail, Heat, Closer, Sky and hundreds more.
What a brilliant show. Very well organised. Such a pleasure working with CIJ. The team can really be commended for their outstanding communication.
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I’m still buzzing after the event and the exec board were delighted by how it all looked and the outcome of the event itself. We are absolutely coming back next year – 100%! Thank you once again for welcoming us, hosting us and being truly fantastic in every way possible.
The Big Christmas Press Show is not only the official start of Christmas planning for me but also, in terms of connections made and content ideas gathered, the most productive few hours of my year. Post-covid with most of us working remotely, the big question with these kind of events is always 'is it really worth the time away from my desk' and every year it absolutely is. I've met many PRs over the years at this show who I now work with regularly, but every year I come back buzzing with ideas on the shape of our content plans for the next few months. Also, it's just festive and fun!
We had a fantastic time at The Big Christmas Press Show this year. It was so wonderful to see all the journalists and influencers we'd met virtually, along with some brilliant new contacts. It's great for us to be able to show off our products in person. As always, the calibre of journalists and influencers was incredibly high, and we can't wait for next year.
Attending the Big Christmas Press Show is a key part of our seasonal PR strategy and I would highly recommend it. It's a brilliant chance to get face to face with key press and bring our Christmas offering to life.
