LEGO made their debut at The Big Christmas Press Show in 2024 and found it so beneficial that they're returning again this year. So we interviewed them to find out why they love The Big Christmas Press Show and learnt about some of their highlights...
Q. Why do you return to The Big Christmas Press Show year on year?
A. We were able to get facetime with a range of journalist and influences that we often chat to over email so it was nice to put a face to a name, as well as meeting a variety of new ones.
Q. What types of media did you meet at last year's show?
A. All! Parenting, national, consumer, etc, a little bit of everything, which allowed us to secure a wide breadth of coverage for Christmas and beyond.
Q. Can you share with us some of your coverage highlights following last year's event?
A. We got a variety of pieces in Express, Mirror, The Standard, Mother and Baby and more!
Q. Can you share with us your favourite moment from last year’s event?
A. Around lunchtime where we had a LOAD of people at our section wanting to speak to us about LEGO. Alongside winning a couple of awards for our products!
Q. Would you recommend the show to new brands and retailers to support their Christmas PR outreach?
A. Yes, you can quickly pitch your products to a variety of people, connect with them and also automatically get their information once it has all taken place!
Get in touch today to book a short call with one of our team to find out more information about The Big Christmas Press Show and how you too can attend!