Event in Numbers | 1 hour 15 mins | 20 national media | 5 brands
We recently hosted our Spring Mother & Baby Power Pitching press event on the 30th of April. This event unites national journalists and PRs from high street and online brands and retailers to learn about the latest products on the market to make mothers’ and babies' lives easier. The parenting industry remains relevant all year long, and demand from brands and retailers to meet the media is high, which is why we introduced this Spring event, giving the brands in attendance space to pitch their best sellers ahead of the school holidays and warmer and longer days.
Who attended?
Sudocrem - pitching in their soothing skincare range
Munchkin - introducing their variety of feeding gadgets
Wonderbly - exhibiting their array of sentimental personalised stories
Vivid Goliath - showcasing their variety of outdoor toys and building blocks
Cricut - demonstrating how a Cricut will provide ease to every occasion from baby showers to birthdays
Curating content for their upcoming articles were; Mother & Baby, My Baba, Country Living, Good Housekeeping, Netmums, HELLO!, City Kids, Daily Mail, OK!, IndyBest, Yours, That’s Life!, Junior, Mumsnet, Girl Talk, Hearst, Yours and more.
In just over an hour, all 22 media in attendance had the chance to meet all 5 brands, learn about their products, have their questions answered and network in a fun, engaging and efficient way.
Check out what the media thought of the event;
Mother & Baby - “A really great event with a nice mixture of brands to learn about”
OK! - “Fun and informative as always! Lots of great brands and lovely PR's all under one roof. Such a great way to meet new brands and hear about lots of products - all in 1 hr.”
Take A Break! - “A really well organised and informative hour, a great use of time, and I learnt about a lot of relevant products. It’s nice to be connected with PRs in such an efficient and easy way!”
That’s Life! - “It was great, with lots of varied yet relevant brands for our title. All of the brands could feature in the publication - I'm currently working on a piece on summer outdoor toys, so Vivid Goliath were really interesting for that!”
Junior - “My product highlight was the Munchkin as it was new and interesting. I have always found the PP events to be extremely useful for meeting brands and seeing new products.”
Up next in our Power Pitching line up is Father’s Day Gifts. If you’d like to get involved or learn more about Power Pitching then get in touch - erin@cijgroup.co