Our Top 3 Tips To Maximise Black Friday Coverage

6th November, 2020

Black Friday is approaching and with Lockdown 2.0 in full swing, it will be interesting to see how retailer’s adapt their offers in response to the conditions. This year we’ve introduced our sell-out virtual Black Friday & Last Minute Gift Guide Power Pitching event. Many publications are still gathering content and work on Black Friday right up to the wire. Here’s our Top 3 tips to maximise Black Friday / Cyber Weekend Coverage:

  • Most journalists start building content around mid-November, when content is released by brands
  • It’s not just tech deals journalists are looking for, other popular deals requested are for beauty, fashion, home, health & fitness
  • It’s all digital - even long lead publications will have their digital teams working on the Black Friday deals, deadlines come in earlier, around the start of November, so if it’s not under embargo, it’s worth pushing out to these publications sooner. 
We run events for every occasion and season in the retail calendar. Find out about our forthcoming Power Pitching events here

The CIJ Group Team