Last Minute Gift Guides & Black Friday Offers Power Pitching Case Study

14th November, 2024



Event in Numbers | 1 hour 15 | 25 national media | 6 brands


Last week, CIJ Group hosted a press event for brands and retailers wanting to squeeze in their final features in the last of the Christmas 2024 gift guides as well as any wanting to shout about their Black Friday discount ranges. 


The media were eager to meet these brands and retailers as every available seat was filled with senior editors and writers from tier one publications including ITV Lorraine, The Independent, Fabulous, The Times, Woman & Home and OK!


MenKind, Big Potato Games, Wonderbly, Cricut, Hisense and Playtime PR took the opportunity to meet all 25 media in their own individual breakout rooms, sell in their top products and enjoy Q&A time before receiving all attendee's full contact details to follow up with them after the event.


100% of the brands who provided feedback rated every aspect of the event as excellent and 100% of the media who provided feedback plan to feature a minimum of 3 of the brands they met! 


Hear from some of those in attendance directly;


The Independent - “The CIJ Group's Power Pitching event is a gem in the journalism world. Impeccably organised, it features great tunes and brings together fantastic brands, creating an invaluable networking platform for journalists. The event makes our lives so much easier with its smooth execution and meaningful connections. The follow-up emails and access to information and assets via PressFix are brilliant, providing ongoing support and resources long after the event. Truly, a must-attend for any journalist looking to streamline their work and expand their network. I'd be lying if I said I didn't want to attend every Power Pitching event!”


ITV Lorraine - “Brilliant way to find out the best Black Friday deals on the market!”


Playtime PR - “Super slick and a high calibre of press as always!”


Metro - “Another fantastic and informative event put on by CIJ Group” 


We have recently announced our new lineup of Power Pitching events for 2025, please email erin@cijgroup.co for more information on how to get involved. 



CIJ Group