Home and Garden Power Pitching Case Study

10th April, 2024

Event in Numbers | 1 hour 15 mins | 27 top tier media | 1 brand partner

On the 10th of April, we hosted an amazing Home & Garden Power Pitching event presenting an exceptional opportunity for brands and retailers to meet with 27 journalists seeking fresh inspiration for their upcoming Home & Garden gift guides and editorial features.

Brilliant Brands

The virtual event saw prominent brands and retailers including STIHL Power Tools, Dobbies, EGO Power Plus, Zanussi, Russell Hobbs and Gumtree showcase their latest collections over 6 minutes, offering our esteemed journalist friends an exclusive sneak peek at their best-selling products and trendsetting gift options for this special occasion. 

Amazing Media 

At this event, brands and retailers connected with top-tier media representatives, fostering valuable relationships and connections with high-calibre contacts. The carefully curated list of journalists included editors and content writers from leading national and consumer titles from the likes of the Daily Mail, Country Living, Good Housekeeping, The Sun, Ideal Home and Metro. 

Fantastic Feedback 

The feedback from the participating journalists highlighted the exceptional quality and relevance of the products showcased, reinforcing the event's position as an essential platform for connecting brands with influential media contacts.

“Smoothly organised, lots of info - and feelgood music.” Laura Silverman / Country Living

“This event is very well organised and a great use of my time. Excellent quality brands pitching interesting products which are relevant to my readership means I can source lots of new feature ideas in a short space of time.” Anna-Lisa De'Ath / Your Home, HomeStyle, Woman, Woman's Weekly

“It was a great selection of brands and very interesting hearing about their priorities and new releases.” Hannah Mendelsohn / Good Housekeeping

“Always a great way to meet PRs from some of the leading brands and stay up to date on the latest product launches.” Amy Lockwood / Ideal Home 

Perfect Partner 

We often partner with a brand perfectly aligned with the event theme and purpose to ensure we continue attracting the creme-de-la-creme of journalists. For the Home & Garden event, we worked with Patch, and each participating journalist received a Rachel in Glass (Hydroponic Anthurium Lilli) ahead of the Power Pitching session. 

Through this unique collaboration, brands gain access to the email contacts and addresses of the media representatives attending the session, enabling them to foster relationships and engage directly with these key industry influencers after the event concludes.

Get involved

If you’re interested in securing a spot on one of our Power Pitching events and connecting with top-tier media or would like to become a brand partner, please email erin@cijgroup.co for further details.

CIJ Team