On the 13th of July, it may have been a scorcher outside, but we put on our Christmas hats and fully got into the festive spirit for our Holiday Gift Guide Long Lead Power Pitching Event! It was great to welcome back our American journalist friends and to meet many new faces at the first US Power Pitching event of the year.
We were joined by these 7 amazing brands, who pitched their products to the media in intimate, fast-paced and fun, 6 minute meetings on Zoom:
Our brands were delighted to meet 29 top tier US media representatives from the likes of Good Housekeeping, PEOPLE, Better Homes & Gardens, GLAMOUR, FORTUNE, NBC Today Show and Country Living.
We received some great feedback from journalists, with BELLA Magazine even featuring a write up of the whole event, which you can read here.
Lynette Barbieri, Business Development Director at BELLA, particularly loved the products she was pitched by Wonderbly, The Tartan Blanket Co. and Pop Mask, leaving this testimonial about them:
“While at the event, I loved Wonderbly Books because of the way in which the stories were personalized around a specific child. Because of my admiration for Wonderbly Books, I am ordering some for my two girls for Christmas.
I also can’t wait to try my masks from Popmask! The variety to choose from was extremely unique, the packaging was awesome, and the pitch was done very well. I know my daughters and ladies at work are going to love them!
The new games from Chronicle Books will make great gifts this year, too. I played an adult game with friends last year in The Hamptons and my granddaughter enjoyed the Recycle game.
Last year I had gotten a lamb’s wool blanket from the Tartan Blanket company that they personalized for our EIC, who loved it. They have some beautiful new colors this year and I highly recommend that everyone checks them out for gifts this year; you can have them personalized and they are so warm!
All the companies were awesome, so I would absolutely recommend checking them out.”
In addition to Lynette’s amazing feedback, we were pleased to receive these testimonials from other media attendees:
“Definitely one of the best events I've attended! Super thorough, but not too long. Very well organized. Loved it!” Meaghan Wray, Yahoo! Style
“Loved the speed presentations; great products, fun and lively presenters!” Jessica Radloff, GLAMOUR
“The event was well-organized, informative, and entertaining!” Katie Bowlby, Country Living
“Loved the range of brands featured and the 1:1 style environment in each of the breakout rooms.” Madi Koetting, Taste of Home
Our first US focussed event of the year was a great success and we are now looking forward to our Holiday Gift Guide Short Lead Power Pitching event taking place on the 29th of September.
Behind the scenes, we are gearing up for retail’s busiest time of the year! It is now just over a month to go until The Big Christmas Press Show 2022, where circa 100 leading brands and retailers will gather under one roof to pitch their hottest Christmas offerings to the media.
If you are a brand interested in exhibiting at the show, then please contact erin@cijgroup.co
To all our media friends, REGISTER NOW to confirm your attendance at the biggest kick-off event to retail’s Golden Quarter!