Event in Numbers | 1 hour 30 mins | 31 national media | 11 brands
On the 11th July, we hosted an enchanting Christmas Long Lead Virtual Power Pitching event home to brands and retailers to meet with 31 journalists on the lookout for gifts to feature in their upcoming Christmas guides and editorials.
In the spotlight were AARAN a Sense of Scotland, Beaverbrooks, Cocoba Chocolate, COOK, Disney Lorcana, Dobbies Garden Centres, Famelio, Learning Resources, Ravensburger, Remington & Wilton Bradley.
Our brands and retailers embarked on a speed dating style event giving them intimate face to face time to share an exclusive intel on their latest products. Each round gave space for the brands and retailers to meet 2-3 different journalists every 6 minutes enabling them to meet 31 media in total and for the media to raise their queries.
The 31 media were introduced to brands and retailers bringing their newest releases to their attention for the gifting season. Publications included Simply Christmas, The Independent, Grazia, Country Living, Good Housekeeping, Woman&Home, The Sun, OK!, Fabulous, Take a Break! House Beautiful and more esteemed media outlets.
COOK helped to jingle the journalists into the festive spirit by providing our media representatives with indulgent mince pies to enjoy in between all the dancing on the day. We were also accompanied by Christmassy, cute dinosaurs in the Dobbies pitch which put a smile on all our faces.
The feedback from the participating journalists reflects Power Pitching’s crucial role in connecting brands with influential media contacts and the positive results it drives for both parties.
Future - “A great way to compress pitches from lots of different brands into one handy session.”
Take a Break! - “Lots of great brands and a variety of products and price points. Plenty of interest crammed into the time and some products I definitely hope to feature.”
HELLO! - “Another very slick and informative event with interesting new releases from the cross section of brands.”
Woman’s Weekly - “This event is a great use of my time. The longer meeting lengths are a real bonus, giving us more time to find out about the new companies' ranges before getting cut off. There was a good mix of companies involved”
If you’re interested in securing a spot on one of our Power Pitching events and connecting with top-tier media or would like to become a brand partner, please email aimee@cijgroup.co for further details.
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