Recently, leading UK charity, Oxfam, was tasked with telling their story and product messaging, whilst generating coverage in key national and consumer media, and securing backlinks from high domain authority sites.
They knew the only way to meet a high quantity of high-quality media and convey their brand's story in a meaningful way was to attend The Big Christmas Press Show.
In just one day, as a result of attending The Big Christmas Press Show, they were able to achieve their goals ahead of the golden quarter whilst engaging with hundreds of media, in fact, they were so impressed with the coverage garnered from the event that they shared with us their top stats from the day;
Oxfam secured 49 pieces of coverage after the show in the lead up to Christmas from the contacts they had made. Particularly in these top-tier publications: Stylist (three times), Metro (five times), The Sun (six times), The Independent (three times), Daily Mail, Daily Express, Telegraph, Glamour, Prima (twice), and ITV This Morning.
90% of coverage was in tier one media
77% of online coverage included a clickable backlink from a high DA site
As a result of all this activity, sales of Sourced by Oxfam products rose by 38% online, and 11% in stores, during the campaign period.
Christmas coverage included ITV This Morning Christmas Special, Stylist, Marie Claire, Good Housekeeping, Woman&Home, Prima, MailOnline, Mirror Online, The Sunday Telegraph, Metro, Country Living and House Beautiful
This was a great way for Oxfam to maximise its budget whilst achieving incredible results.
For more information on how to get involved in The Big Christmas Press Show, please email erin@cijgroup.co