Well-known confectionery giant, Jelly Belly, will be attending The Big Christmas Press Show for its third year this September. They've been so impressed with the results they've garnered in previous years that they even shared some of their top stats from when they last attended in 2019.
They set out with the goal of driving awareness of their three new product lines, which were set to launch the next month, strengthen their relationships with the national media, and generate organic influencer social media coverage. As a result of The Big Christmas Press Show, they achieved everything they set out to do and more.
The outcome;
Within one month, Jelly Belly had already secured 57 pieces of coverage for their new lines and had lots more scheduled in the pipeline for Christmas
Jelly Belly’s social engagements on the day reached 7.2K as a result of 60 big name influencers posting about Jelly Belly on their own social media accounts
The team networked with over 100 journalists and 54 influencers, generating new contacts and strengthening their existing ones
We’re delighted that this year Jelly Belly are returning for their third The Big Christmas Press Show, ready to make an even bigger impact within the media ahead of Christmas 2025!
If you’re also looking to generate coverage, build relationships, and stand out from the crowd this Christmas, then get in touch with the team @info@cijgroup.co for more information on how you too can get involved with The Big Christmas Press Show.
