Black Friday Power Pitching Case Study

9th November, 2023

Event in Numbers | 1 hour 15 mins | | 24 top tier media |

On the 9th of November, we hosted an awesome Black Friday Power Pitching event presenting an exceptional opportunity for brands and retailers to meet with 24  journalists seeking fresh inspiration for their upcoming Black Friday gift guides and editorial features.

Brilliant Brands

The virtual event saw prominent brands and retailers including SURI, House of Marley, Revamp, Hisense, Wilton Bradley, Recycle your electricals showcase their latest collections over 6 minutes, offering our esteemed journalist friends an exclusive sneak peek at their best-selling products and trendsetting gift options for this special occasion. 

Amazing Media 

At this event, brands and retailers connected with top-tier media representatives, fostering valuable relationships and connections with high-calibre contacts. The carefully curated list of journalists included editors and content writers from leading national and consumer titles from the likes of The Independent, Harper’s Bazaar, The Sun, Fabulous Magazine, Grazia, OK!

Fantastic Feedback 

The feedback from the participating journalists highlighted the exceptional quality and relevance of the products showcased, reinforcing the event's position as an essential platform for connecting brands with influential media contacts.

“Another cracking Power Pitching event from the cracking CiJ team - thank you! Funny, informative and full of inspiration. If only all work events were this useful - and this much fun!.” Heidi Scrimgeour /

“The PR equivalent of speed dating, this is minimal faff for maximum information. I always come away with ideas for features and content.” Narin Flanders / Reach (Mirror and regionals)

“The CIJ Group power pitching events are brilliant! I always learn so much and come away with story ideas of products to include in gifting guides. It's the best way to meet lots of new brands or get to know brands better in a short space of time!” Ciara McGinley / Freelance - Red, Good Housekeeping, Country Living etc

“It was great, very organised.” Ellen Kinsey / Bauer Media

Get involved

If you’re interested in securing a spot on one of our Power Pitching events and connecting with top-tier media or would like to become a brand partner, please email for further details.

CIJ Team