The Big Christmas Press Show held on the 11th of September 2024 welcomed 700+ media and 62 brands and retailers launching and promoting their latest releases and best selling products ahead of Christmas.
The wealth of media included broadcast personnel from; BBC Breakfast, ITV Regions, BBC News, Sky, Loose Woman, BBC Radio 4 and more.
BBC Breakfast featured brands at The Big Christmas Press Show for their advent calendar segment which aired on Monday 16th September, marking 100 days till Christmas. Our brands and retailers who featured in the footage of advent calendar’s included; Not On The High Street, MenKind and Bird & Blend.
The piece also received commentary from CIJ Group’s Founder and Retail Expert Courtney Rogers discussing the growing trend of premium and more expensive calendars on the market and if they can be a great way to make the most out of Christmas.
You can watch the BBC Breakfast segment here: BBC Broadcast Segment of The Big Christmas Press Show
If you'd like the opportunity to meet national broadcast media ahead of next Christmas, please get in touch with erin@cijgroup.co