7 things you didn’t know about The Big Christmas Press Show

7th May, 2025




We thought we’d share a few unknown facts about The Big Christmas Press Show:

  1. The idea for the show was inspired by an article in the Evening Standard, by perfumer Jo Malone MBE

  2. The ITV This Morning producers have attended the show every year since it launched in 2017

  3. Retailers including Menkind have showcased at the show every year since 2017

  4. The legendary PR agency for toys, Playtime PR, holds the record for 10 client stands booked!  

  5. Showcases start from around £5,000 + VAT to meet on average 170 media

  6. The very first brand to sign up to the show was Love Keep Create, who also featured on Dragons Den

  7. Teddy the Shetland Pony is our most decorated guest to date (we couldn’t not share)

You can read our story and find out more about the show on our website. 


CIJ Group