Last week JoJo Maman Bébe, Yoto, Wonderbly, TOMY and Prestige Gifting entered the national spotlight when they pitched their products to a line up of influential journalists at our Mother & Baby virtual press event.
The panel of press included Sleep & Wellness Editors, Heads of Lifestyle, Producers and Features & Reviews Writers from Mother&Baby, ITV, Good Housekeeping, My BABA, HELLO!, Mumsnet, OK!, The Guardian, Metro, Country Living, Daily Mail, Yours, The Sun, iPaper and more.
Products being pitched for the national journalist’s gift-guide inclusions ranged from personalised story books for Grandparents, gift hampers for new mums, matching pajamas for the whole family, screen-free play, night lights and more.
The line up of media, having previously shared what articles they were writing, enjoyed a personalised and concise overview from each of the brands highlighting all of the key product information they needed to inspire their features. Following the event, the journalist’s contact information was shared with the PRs to follow up on the conversations they had, arrange samples and line up future coverage opportunities.
This is what those in attendance thought of the power hour…
ITV This Morning – “One of the most efficient and enjoyable press events. Every brand was genuinely relevant, I left with a list of ideas and new contacts.”
Good Housekeeping – “The event was fab – snappy, concise pitches, so handy when we’re all so busy. Great brands, well organised and really valuable.”
That’s Life! – “A fab event with a great mix of brands, just in time for our print deadlines!”
HELLO! – “Virtual Power Pitching events are always amazingly organised and include a great cros-section of brands.”
Up next, and our final event of 2026 is our Black Friday Offers & Last Minute Gift Guides, taking place on the 4th November. Email aimee@cijgroup.co for more details!
