Inside our Parent & Baby Power Pitching Event

19th May, 2022

On the 27th of April, CIJ Group hosted our Parent & Baby Power Pitching event on Zoom, with 7 fabulous brands pitching their must-have products for parents and babies to 26 journalists, in short, fun, intimate breakout rooms! 

In attendance on the day we had a bevy of top journalists and publications, including the likes of: Shopping Writer from the Evening Standard, Senior Homes & Parenting Writer from HELLO!, Senior E-Commerce Writer from The Sun, Head of Features from ITV Lorraine and Features Editor from Cosmopolitan, who listened to our wonderful brands pitch their top products!

Showcasing on the day was:

It was great to have such a wide variety of brands in attendance, with products varying from Cricut’s machine, to children’s toys and playsets, personalised books, car seats and even baby shampoo and body washes! 

Our journalists even received some samples from Mini U in the post and the lovely Margarita Mitchel Pollock and Selina Maycock enthusiastically took to social media to share their gifts with their followers! 

Overall it was a fun, positive and upbeat event - we particularly loved all the song requests (especially ‘We don’t talk about Bruno’!). It was the perfect way to brighten up a Wednesday afternoon, but don’t just take it from us! Here is some of the feedback we received from our journalist friends: “Fab event as always, highlight of my calendar week.”

IndyBest/Evening Standard Best: “A fantastic way to hear about so many new products and brands in a really short space of time. No time was wasted and I came away with some brilliant ideas and contacts. Thank you!”

HELLO!: “Always so well put together and great brands.” “The way CIJ connects brands/PRs to journalists is brilliantly efficient and effective. We are all so time poor that I really appreciate the fact I know it's one hour of my (and the brand's) time blocked out and completely dedicated to listening and discovering new products. And because it's a short window - it's like the elevator pitch with a great playlist - the brand hits you hard with the most interesting information and you get to chair dance during the break to 'We don't talk about Bruno'. It's a win-win!”

Our Power Pitching events are exactly that - “a win-win” for both journalists and PRs! Brands are guaranteed to meet 20+ journalists and receive their contact details for follow-ups, whilst journalist attendees meet brands, acquire story ideas, all within an hour and 15 minutes. Journalists also receive a John Lewis e-voucher for attending the full session and sometimes samples from brands! 

With all this amazing value - does this sound like the kind of event you would be interested in attending? If YES then please don’t hesitate to email for more information on our upcoming Power Pitching events, which include: Back to School, Meet the US Media and Homewares, in June and July.  

CIJ Team