M&S
For the last 4 years M&S have used CIJ Group’s Power Pitching events as a strategic platform to launch products, secure national media coverage opportunities, and build valuable journalist relationships all within one highly targeted afternoon.
Power Pitching
M&S first attended Back to School Power Pitching in 2022 to promote its school uniform range. The retailer wanted a more engaging and impactful way to communicate the collection’s key USPs, including material quality and returns policy, without getting lost in crowded journalist inboxes.
10+Power Pitching events attended
250+Journalists met
Power Pitching offered the perfect solution: a fast-paced, face-to-face format that enabled M&S to engage 25 national journalists in just one hour.
Following the success of their initial event, M&S has continued to attend Power Pitching events every year since, using the platform to showcase seasonal campaigns and connect with new media contacts across key retail moments, including Back to School, Father’s Day, Christmas Home & Gift, Valentine’s Day, and Mother’s Day.
The events have consistently delivered strong media results for the retailer. Following just one Power Pitching session, M&S secured coverage across major national titles including The Sun, SheerLuxe, Daily Mirror, Yahoo, GQ, Yours, Metro, and HELLO!.
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